whiteboard-outlined
Sessions
9 Lectures
calendar-outlined
Duration
18 Hours
laptop-outlined
Format
Google Meets
You will learn how to create content and strategy, explore execution methods, and evaluate the success of communication. You will also discover how to effectively use the right tools and channels.
What is the goal of the course?
In today’s world, media allows any story to become information and spread rapidly. In this context, the goal of communication is to capture the audience’s attention and evoke emotions - because what’s already familiar no longer excites or inspires.
Throughout the course, we’ll explore key questions: What challenges do people and brands face in the era of mass information? Why is everything we create, and share considered content? Why are strategy, consistency, and improvisation equally important? Why should we aim to create meaningful content instead of short-lived news?
Who is the course for?
If you’re young and want to know about how brand strategy and content come to life, this course is for you.
What will you learn by the end of the course?
By the end of the lectures, you’ll understand the foundation of content strategy, how to bring it to life, where to find inspiration, which tools to use during the content creation process, and how to measure the success of your communication.
- check-circle-filled Managing Partner at PLAYMAKERS
- check-circle-filled Visiting Lecturer at GIPA
Frequently asked questions
What Are the Steps to Enroll in the Course?
chevron-down-outlinedTo enroll in your chosen course, you need to complete a two-stage selection process.
Fill out the registration form, where you will find the first-stage assignment.
If you successfully complete the first-stage assignment, you will receive the second-stage assignment via the email provided in the registration form.
During the selection process, registration order will be taken into account.
After successfully completing all stages, you will become a TBC Campus participant.
Who Is an Advertising Content Specialist?
chevron-down-outlinedAn Advertising Content Specialist is a professional who creates and manages engaging advertising content — from idea to execution — including text, visuals, and video. They tailor content for different platforms, taking into account audience behavior and overall marketing strategy.
What Is Advertising Content?
chevron-down-outlinedAdvertising content includes materials in various formats — written, visual, and video — created for marketing purposes and distributed across multiple platforms to achieve brand and business goals.
This course covers content strategy, idea generation, copywriting, visual content creation (including basic video editing), and adapting content for different platforms.
