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Sessions
12 Lectures
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Duration
24 Hours
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Format
Google Meets
You will learn how to use digital channels and tools, manage social media, create engaging content, and track your success online.
What is the goal of the course?
The goal of the course is to help you understand how business, marketing, and communication have evolved, what new professions have emerged, and why digital marketing is one of the most in-demand fields today.
Who is the course for?
If you're interested in marketing and communication, follow current trends, and actively use social media, this course is for you.
What will you learn by the end of the course?
Our course is divided into four key areas of digital marketing:
Social media – Explore the variety of social media platforms and learn what makes each one unique.
Content Creation & Copywriting – Discover how to create eye-catching content and write copy that resonates.
Advertising – Learn about digital advertising opportunities and how to activate the right channels.
Analytics – Understand how to measure performance and track your success.
- check-circle-filled Digital Marketing Expert and Strategist
- check-circle-filled Consultant for 20+ brands
Frequently asked questions
What Are the Steps to Enroll in the Course?
chevron-down-outlinedTo enroll in your chosen course, you need to complete a two-stage selection process.
Fill out the registration form, where you will find the first-stage assignment.
If you successfully complete the first-stage assignment, you will receive the second-stage assignment via the email provided in the registration form.
During the selection process, registration order will be taken into account.
After successfully completing all stages, you will become a TBC Campus participant.
Who Is a Digital Marketing Specialist?
chevron-down-outlinedA Digital Marketing Specialist is a professional who uses online channels — such as social media, search engines, email, and websites — to promote products or services, connect with target audiences, increase brand awareness, and drive sales or user acquisition.
They analyze campaign performance and continuously adjust and optimize strategies based on data and insights.
What Is Digital Marketing?
chevron-down-outlinedDigital marketing refers to the set of marketing activities carried out through digital channels and technologies.
It includes multiple disciplines such as SEO (Search Engine Optimization), content marketing, social media marketing, PPC (pay-per-click) advertising, email marketing, and more — all aimed at building meaningful online connections with users.
