Investing in the Video Game Industry in Anticipation of GTA 6
Jul 24, 2026
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The gaming industry is anticipating a historic event, as the decade’s most ambitious video game, Grand Theft Auto VI (GTA 6), is set to release on November 19. From an investment perspective, this will serve as a powerful catalyst for the industry, likely driving high activity among consumers and investors in the video game market. Wall Street analysts predict that thanks to GTA 6, its developer company – Take-Two Interactive Software – will grow by 18% annually.
Furthermore, considering the current growth rate of the industry, experts estimate that the overall market valuation will reach a record $745 billion by 2030, representing an average annual growth rate of 13%. Benefiting from this trend is easily achievable through the TBC Investment Platform.
Who Will Benefit the Most?
Although competition in the video game industry is high, the anticipation surrounding GTA 6 reflects positively on the entire industry; however, the following companies stand to gain particular benefits from this event:
Take-Two Interactive: Naturally, the parent company of Rockstar Games is at the epicenter of events. Considering that GTA 5 generated $10 billion in revenue for the company, it is likely that the new game will succeed in driving long-term revenue growth and setting new records. According to average expectations from Bank of America, Wells Fargo, and other organizations, TTWO shares are projected to grow by approximately 18% in one year.
Sony and Microsoft: Against the backdrop of the GTA 6 release, gaming console manufacturers are preparing for a real sales boom, as the game will initially be available only on PlayStation and Xbox. It should also be noted that Microsoft’s portfolio includes Activision Blizzard, which owns iconic games such as Call of Duty, Warcraft, Diablo, Overwatch, and Candy Crush. Furthermore, when the game becomes available on PC, users will have to use Microsoft Windows, providing an additional stimulus for the company. As for forecast expectations, Wall Street analysts estimate that Sony is likely to grow by 36% in one year, while Microsoft will see a 48% increase.
Component Manufacturers
It is not only software developers and console manufacturers that will profit from the development of the gaming industry, as increased demand for video games will inevitably reflect on the sales of companies producing processors and graphics cards.
AMD: Increased demand for gaming consoles will inevitably lead to growth in AMD's revenue, as it is the primary manufacturer of key components for the PS5 and Xbox, specifically CPUs and GPUs. Additionally, it is a dominant player in the gaming PC market, making AMD a major beneficiary of the new GTA release. Amid the AI boom and the release of GTA 6, Goldman Sachs analysts predict a 24% growth in AMD shares.
NVIDIA: We must not overlook the undisputed leader in the graphics card market, which is expected to see record orders following the release of GTA 6 on PC. Analysts predict that NVIDIA shares will grow by approximately 48% over the next year.
It should be highlighted that for these tech companies, the gaming industry represents only a small portion of their revenue; therefore, the impact of GTA 6 on their financial results will be relatively limited.
Diversification and Alternative Paths
Despite positive expectations, the gaming sector is characterized by high volatility, and investing here requires a degree of caution. If you want to reduce risks and avoid betting on a single company, gaming funds are available in TBC App, including:
VanEck Video Gaming and eSports ETF (ESPO)
Global X Video Games & Esports ETF (HERO)
These funds diversify investments simultaneously across dozens of leading companies, including: TAKE-TWO, NetEase, Roblox, Tencent, Nintendo, Electronic Arts, Unity, Bandai Namco, CD Projekt, Kingsoft, NCSOFT, Pearl Abyss, SEGA, and UBISOFT.
Discover leading gaming industry companies and funds directly on the TBC Mobile Banking investment platform. If you don't have one yet, open an investment account for free and start investing from as little as $1.