Digital Content Creation with the Help of Artificial Intelligence

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Number of lectures

20 Lectures

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Duration of Lectures

3 Months

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Lecture format

Google meets

As part of the course, you’ll learn how to work with artificial intelligence tools such as ChatGPT, Claude, Midjourney, Runway, and CapCut AI as your “co-creator” and creative partner.

What is the goal of the course?

The goal of the course is to help you develop the knowledge and skills that are becoming increasingly valuable for content creators in the age of AI — using artificial intelligence to focus on visual aesthetics, storytelling, brand identity, and effective marketing communication.

By the end of this hands-on course, you’ll work on a final project where you’ll independently create and refine an AI-powered multiplatform content campaign and content ecosystem, and showcase it publicly in your portfolio.

Who is this course for?

No prior knowledge is required. The course is open to school students in grades 9–12 who are motivated to learn and have access to a computer and the internet.

What will you learn?

Copywriting Suite (Text Strategy): How to develop a brand’s tone of voice, write social media posts and ad copy, and create an SEO-optimized blog post.

Visual Assets Portfolio (Visual Package): How to create unique branded photography, posters, illustrations, and a social media content grid using tools such as Midjourney and DALL·E.

Video Content Pack (Video Production): How to create at least three short-form videos (Shorts/Reels/TikTok), from writing the script to filming and editing on a mobile device, then enhancing them with AI-powered animations, sound effects, and subtitles.

SMM Strategy & Distribution Plan: How to develop a detailed one-month content calendar with platform-specific hashtags, ad copy, and optimized posting times.

Interactive Case Study & Pitch: How to present your campaign, creative process, and results in an engaging case study for publication on creative platforms such as Behance or on your own website.

Who teaches me?

Davit Jijavadze

AI Art Director

Ketevan Mosiava

Journalist, Multimedia Storyteller

FAQ

What steps do I need to take to join the course?

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Who is a Digital Content Creator?

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What does a Digital Content Creator do?

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Digital Content Creation with the Help of Artificial Intelligence

20 Lectures

3 Months

Google meets

What is the goal of the course?

Who is this course for?

What will you learn?

Davit Jijavadze

Ketevan Mosiava

What steps do I need to take to join the course?

Who is a Digital Content Creator?

What does a Digital Content Creator do?